Amber Allena Jewelry logo is complete!

The Amber Allena Jewelry is complete! As you can see there is a color version & a b&w version attached. They were designed by the lovely Natalia Rodriguez, a South Florida Graphic Designer. If you are interested in using her services I would highly recommend working with her as she is has a very quick turnaround and is extremely pleasant to work with. Here is her email address: NataliaRod@Bellsouth.net

The ideas behind this logo were that I wanted to incorporate the Golden/Fibonacci Spiral into the design b/c I felt it was a great representation of my jewelry design... meaning that I loved the organic shape of the spiral, but I also loved the Mondrian look of the boxes.

I love the font that Natalia chose because of how the A's are shaped, very pyramid looking which there are many theories of pyramid to be one of the most powerful shapes for manifestations.

The colors used in this logo are what I chose for my corporate colors. The most prominent colors will be dark brown, seafoam blue-green, and lime green... and also the occasional little bit of magenta. They are all very vibrant & eye-popping colors that I thought would help me stand out when I was working at a booth (as of course the table cloths & props would be these colors).

Here is some info about the Golden/Fibonacci Spiral which is very interesting and it shows more information as to why I chose this symbol:

The golden ratio, also known as the god ratio, golden proportion, golden mean, golden section, golden number, divine proportion or section divina, is an irrational number, approximately 1.618 033 988
749 894 848, that possesses many interesting properties. Shapes proportioned according to the golden ratio have long been considered aesthetically pleasing in Western cultures, and the golden ratio is still used frequently in art and design, suggesting a natural balance between symmetry and asymmetry. The ancient Pythagoreans, who defined numbers as expressions of ratios (and not as units as is common today), believed that reality is numerical and that the golden ratio expressed an underlying truth about existence.